Deptford London's best place to shop

23.02.05

Deptford High Street is London's best place to shop, according to a mathematical formula from the Yellow Pages business directory. The new formula reveals that Deptford High Street is the city's most diverse and vibrant high street in London.

The Yellow Pages formula, which defines high street diversity, is based on 'basics', 'choice', and 'mix', plus it takes into account the type of shops available. The south London high street edged out Kensington High Street, which took second place. Oxford Street, London's biggest and best known high street, didn't make it into the top 10.

Retail and consumer trends expert Tim Dennison, who was commissioned by Yellow Pages to develop the formula, said: 'This is genuinely groundbreaking work as there has never been a mathematical way to measure the diversity of a high street before.'

He said the research should give shoppers some food for thought when they plan their next spending trip.

Richard Duggleby, head of external relations at Yell, publisher of Yellow Pages directories, said: 'Our data shows that many London high streets offer this mix. But what's fascinating is that some of the smaller pockets of London are also well able to service our needs.'

According to the Yellow Pages Formula, the top 10 diverse high streets in london are:

1. Deptford
2. Kensington
3. Sutton
4. Streatham
5. Peckham
6. Barnet
7. Twickenham
8. Bromley
9. Putney
10. Beckenham

For more information and things to do in London visit this London Guide and for london hotels see our London Hotels home page.

Part of the TMC price comparison network, offering: stansted parking gatwick parking heathrow parking luton airport hotel